Product
Reimagine Category Management with AiRICA
Transform your category strategy and conduct comprehensive, insight-rich reviews with AiRICA – an AI-powered solution built on the Next Generation Category Management strategic framework.
AiRICA delivers end-to-end category management by combining real-time intelligence, execution automation, and seamless cross-functional collaboration.
- Boost category sales and profitability with predictive, performance-driven insights
- Win with shoppers through customer-centric, data-led strategies
- Connect planning teams across retailers and manufacturers for aligned execution
- Scale AI adoption from siloed pilots to enterprise-wide impact
AiRICA empowers your organization to move beyond experimentation—unlocking the full potential of AI to drive profitable, scalable growth through smarter category decisions.
Strategy & Assessment
Understand What Shoppers Buy—and Why
AiRICA’s strategy layer equips teams with deep shopper intelligence and competitive context to craft strategies that resonate with the Most Valuable Segment (MVS) of each category.
Key Capabilities
- Identification of the Most Valuable Shopper Segment per category – the segment that represents ~70% of Category Sales.
- SWOT analysis and whitespace opportunity discovery
- Customer & shopper-centric insights that inform smarter decisions.
- Predictive analytics to stay ahead of market shifts and shopper trends.
- Competitive benchmarking across retailers to uncover strategic advantages.
Joint Business Planning
Align Teams. Quantify Value. Build Smarter Plans.
The Planning Layer transforms insights into actionable business strategies, enabling collaborative planning between retailers and manufacturers. AiRICA supports Joint Business Planning (JBP) with intelligent tools to model scenarios, align on goals, and forecast outcomes.
Key Capabilities
- AI-generated strategy templates tailored to category dynamics.
- Scenario planning & forecasting powered by shopper behavior and market trends.
- Dynamic goal setting linked to financial targets and business outcomes.
- Quantification of consumer and shopper journeys
- Seamless integration into assortment, space, promotion and retail media planning.
Execution
Win in the Marketplace—Every Day
AiRICA’s Execution Layer ensures your strategies succeed where it matters most: in-store and online. It empowers teams to optimize, monitor, and iterate with precision across the key levers of category performance.
Key Capabilities
- Assortment planning & optimization tailored to MVS and financial goals
- Pricing strategy and margin optimization using elasticity models
- Test & Learn tools for planograms and compliance tracking
- Promotion effectiveness analysis to identify ROI-positive tactics
- Real-time execution monitoring to track implementation and impact