Management Training Program

The framework that shaped a generation of retail and manufacturer leaders — reimagined for the AI era.

This program is designed for senior CPG and Retail leaders who want to strengthen how their organizations connect strategy, planning and execution.

The flagship event, The Next Generation of Category Management, takes place on September 30, 2026. This full-day program goes beyond the traditional Category Management framework, introducing a forward-looking approach that integrates AI-powered insights, shopper intelligence, and dynamic market data to help teams find powerful growth opportunities. Attendees will leave with practical tools and a new way of thinking about category strategy – one built for the speed and complexity of today’s retail environment.

For those who would benefit from a review of the classic 8-step process, we are offering an optional half-day refresher course on September 29, 2026, called Category Management 101. This is ideal for those looking to revisit the key principles of the original Category Management process before the flagship Next Generation training taking place the next day. 

Key Takeaways

• A modern framework for category growth planning

• Clear connection between strategy, planning, and execution

• Real examples of measurable business impact

• See AiRICA in action – our AI Category Management Solution
• Certification in Next Generation Category Management

When

September 29-30, 2026

Where 

Western Michigan University, Kalamazoo, MI

You will receive detailed agenda upon successful registration.