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Revolutionizing Retail: The Next Wave of ECR & Category Management: Personalized Consumer Response (PCR) 

Revolutionizing Retail: The Next Wave of ECR & Category Management: Personalized Consumer Response (PCR) 

by Julie Beck | Feb 18, 2025 | General

Authors: Dr. Brian Harris, Luc Demeulenaere, Julie Beck  The CPG and retail grocery industry is at a pivotal moment, facing unprecedented challenges. The Category Management process, largely unchanged for over 30 years, has provided a sound platform for retailers and...

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