From the Father of Category Management
The next era of Category Strategy and Category Management is here
Built by Dr. Brian Harris, the Father of Category Management, AiRICA uncovers the growth your categories are leaving on the table.
Trained by Dr. Harris across 7 continents
Intellectual foundation built into AiRICA
Combined CPG & retail leadership on the team
Statistical confidence on every insight generated
Who We Serve
Global Category Strategy for Manufacturers and Retailers
Whether you are a CPG or FMCG manufacturer, or a retailer in grocery, mass, club, value, hard goods, or DIY, AiRICA delivers the Category Strategy and execution to win, aligned around the shopper you both depend on
For Manufacturers
Win the category, win the shelf, win with your
retail partners
- Identify your Growth Potential Segment (GPS)
- Build Category Strategy stories that earn shelf space
- Ai-powered Joint Business Planning
- Recommendations at 95% confidence
For Retailers
Lead every category, differentiate every trip
- Replace slow quarterly reviews with real-time intelligence
- Localize assortment, pricing, and promotion at scale
- Strengthen supplier collaboration
- Execute with statistically validated recommendations
What is Airica
Not a dashboard – a coach and advisor
AiRICA is an agentic AI Category Management platform built around the Next Generation Category Management process. It keeps the original 8 steps intact and connects a Strategy layer that drives the Planning and Execution, integrating forty years of proven Category Strategy practice at the speed today’s market demands.
“The discipline I designed and the lessons I have learned are built into how it thinks.”
Dr. Brian Harris
Father of Category Management and CEO, Intent Ai
The team
Global Category Strategy for Manufacturers and Retailers
Whether you are a CPG or FMCG manufacturer, or a retailer in grocery, mass, club, value, hard goods, or DIY, AiRICA delivers the Category Strategy and execution to win, aligned around the shopper you both depend on
Industry leaders from CPG, retail, data, tech
Continents, for global coverage
Combined leadership expertise
Logos here
Why airica
Four ways AiRICA is different
01
Built on the evolved process
AiRICA keeps the original 8 steps intact and connects a Strategy layer that drives the Planning and Execution, engineered for Ai from day one.
02
Uncovers growth others miss
Legacy Category Management is backward looking. AiRICA is forward looking and predictive, identifying the Growth Potential Segment (GPS) and quantifying unmet shopper needs.
03
95% statistical confidence
Every insight generated is statistically modeled at 95% confidence. No other Category Management software in the market can make that claim
04
Decisions in days, not weeks
Analyses that used to take weeks are delivered in a fraction of the time. The difference between leading a category and chasing it.
Training
Next Generation Category Management training, built by the people who wrote the curriculum
Advanced Category Strategy training programs for CPG manufacturers and retail teams, built on Dr. Harris’s framework.
Frequently Asked Questions
Common questions about AiRICA and Category Management
What is Next Generation Category Management?
Next Generation Category Management is the evolution of the original 8 step process developed by Dr. Brian Harris. It keeps the 8 steps intact and connects a new Strategy layer that drives the Planning and Execution, powered by agentic Ai and prescriptive insights. The result is forward looking Category Strategy that uncovers growth backward looking dashboards miss.
What makes AiRICA different from other Category Management software?
AiRICA is built on the Next Generation Category Management process, statistically modeled at 95% confidence, and is data agnostic. It produces executable recommendations across assortment, pricing, promotion, and shelving, not just dashboards.
Is AiRICA built for manufacturers, retailers, or both?
Both. AiRICA serves manufacturers and retailers across grocery, mass, club, value, hard goods, and DIY, aligned around the shopper both depend on.
What data sources does AiRICA work with?
AiRICA is data agnostic. It works with unlimited data sources in any format (Excel, PowerPoint, PDF, and more) including POS, loyalty, syndicated data, custom research, social, weather, and enterprise systems.
Who is Dr. Brian Harris?
Dr. Brian Harris is the Father of Category Management. He developed the original 8 step Category Management process and now leads Intent Ai as CEO, where AiRICA encodes his methodology into an agentic Ai platform.
How can my team get Category Strategy training and certification?
Intent Ai offers three formats of Category Management training: Custom (in person or virtual), Industry Group (in person, 4x per year), and E Learning (self paced online). All lead to formal Next Generation Category Management certification signed by Dr. Brian Harris.
Thought leadership
Learn from the Father of Category Management
Access Dr. Harris’s white papers, webinars, and industry insights on the evolution of Category Strategy and the role of Ai in modern retail.
AiRICA Converts Category Science + Ai Into Executable Growth Plans, Not Just Insights
Uncover the growth hiding in your category
Book a complimentary 30 minute Category Strategy session with Dr. Brian Harris or one of our global experts.