Category Strategy & Category Management Training
Master the Next Generation of Category
Management
Enabled by Ai. Led by Dr. Brian Harris, the Father of Category Management.
Category Management built the modern retail era. The original 8 steps are still core to how the work gets done. Our Category Strategy training keeps those 8 steps intact and connects a Strategy layer that drives the Planning and Execution, powered by prescriptive insights and agentic Ai.
Built by Dr. Brian Harris
AiRICA live throughout
Certified
Why airica
Led by Dr. Brian Harris and seasoned operators from CPG and retail
Former senior leaders from P&G, Kroger, Kraft Heinz, Albertsons, Coca-Cola, Nielsen, Microsoft and more bring real-world Category Strategy experience to every session.
Why airica
Three ways to learn
All three formats lead to formal Category Management certification signed by Dr. Brian Harris
01
Custom Training
In-person or Virtual
Full day immersive Category Strategy
program for a single company.
DELIVERABLES
• Full curriculum across Strategy, Planning,
Execution
• Live AiRICA hands-on at every layer
• Team Category Plan + retailer roleplay
• Certification signed by Dr. Brian Harris
02
Industry Group Training
In-person | 4x Per Year
Open enrollment cohort. Manufacturers
and retailers learn side by side.
DELIVERABLES
• Full curriculum, full day format
• Mixed manufacturer + retailer team work
• Competitive pitch back in AiRICA
• Certification + cohort peer network
03
E-Learning Modules
Self-paced | Online
Self paced online Category Management certification program.
DELIVERABLES
• 8 modules, ~8–10 hours total
• Guided AiRICA walkthroughs
• Capstone project on your business
• Certification on capstone completion
Why it’s different
Built by the architects
Dr. Brian Harris, Father of Category Management.
AI shown, not sold
AiRICA appears live across Strategy, Planning, and Execution.
Hands on, not lecture
Participants leave with real Category Strategy work product.
Certification that matters
Issued and signed by Dr. Brian Harris.
Ready to lead the next generation
Pick the Category Management training format that fits your team.